Sell your business for what it's worth.
The value is already in your business. We uncover it, prove it, and put it in front of buyers, so you exit at your number, on your terms, with your people looked after.
Private. Nobody knows you're preparing.
- Reconcile owner expenses45 min · Earnings substantiation+$64k
- Analyse returning customers30 min · Multiple substantiation+$51k
- Document who runs what60 min · Multiple substantiation+$32k
- Index customer agreements20 min · Transaction certainty+$27k
Based on 38 comparable businesses sold between 2023–2026. Sample business — illustrative data, not live comps.
8 out of 10 businesses that go up for sale never sell.
Not because they're bad businesses. Because the books are messy, the business lives in the owner's head, and buyers walk when they can't verify what they're buying. The fix isn't growing the business. It's making the value you've built provable.
Not every fix works the same way. That's the point.
A system that claims each task adds a fixed dollar amount would be a gimmick. Real preparation moves value through three distinct mechanisms — and some fixes don't raise the price at all. They protect it.
Earnings substantiation
Proving $40k of legitimate owner add-backs
Increases the earnings a buyer will accept — every verified dollar is multiplied at sale.
Multiple substantiation
Demonstrating the repeat revenue you already have
Supports movement within the comparable multiple range — the same earnings, priced higher.
Transaction certainty
Organizing contracts and legal records
Reduces retrade and deal-failure risk — protects your price and your cash at close.
Sale Ready preparation
$5,000–$15,000 per engagement.
| Deliverable | Benefit for the seller |
|---|---|
| Indicative valuation range | Realistic price expectations before going to market. |
| Financial pack | Three years of normalised, buyer-verifiable numbers. |
| Owner and key-person dependence report | Reduced key-person risk, with documented SOPs. |
| Revenue quality report | Concentration and recurring share visible before diligence. |
| Diligence data room | So diligence does not stall. |
| Handover plan | Transition and key-staff retention mapped out. |
| Route to market | Buyer-ready summary, listing, and introductions to brokers and buyers. |
Add-ons, quoted separately: Compliance check (licensing, medical-director structure, asset ownership); process rebuild and AI-driven ops.
No commission on your sale. We get you ready; you choose how to sell, with full leverage.
Where your business sits among businesses that sold.
Asking prices show what sellers hope for. Closed transactions show what buyers paid. We benchmark you against the second one — because that's the market you'll meet.
Illustrative sample data modeled on public closed-sale aggregates — not live comps.
Asking market: 3.2× SDE
Closed market: 2.85× SDE
The distance between those two numbers is where unprepared sellers give ground in diligence.
2023–2026 · illustrative sample data
Watch one business get revealed.
A sample hvac services business, illustrative figures.
Three steps.
- 01
Open your desk
Four fields. You get a private desk that shows the seven deliverables and what we need from you.
- 02
A scoping call
Thirty minutes with our team. We scope the work to your business and quote it inside the range.
- 03
Ninety days, founder-led
Three businesses at a time. Each deliverable lands on your desk as it is done, your number with it.
Open your desk.
You get a sign-in link by email. Nothing is quoted or charged until we have spoken.
FAQ
Is my information private?
Yes. No listing, no public profile, nobody knows you're preparing until you decide to sell. The route-to-market step lists you for our buyer members only when you say so.
My books are a mess. Is that a problem?
It's the reason we exist. Messy books are normal. The financial pack is where we start.
Are you brokers?
No. We don't sell your business or take a commission. We get you ready, then you choose how to sell. Before Market also runs a desk for business buyers; nothing about you reaches it without your say-so.
What does it cost?
$5,000–$15,000 per engagement, quoted on the scoping call from the size of the business and the state of the records. Add-ons are quoted separately.
What if I'm not selling for years?
Good. Preparation compounds; the best exits start two to three years out. The deliverables hold their value until you need them.
What kind of businesses do you work with?
Florida service, trade, and light-industrial businesses doing $300k to $5M in revenue.
Private · read-only access to anything you share · delete on request